In 2023 I had the pleasure of leading the creative rebrand and design for Lunar Electric’s festival tour. The focus was squarely on creating a beautiful, eye-catching visual experience for a Pop/EDM audience, with scalability and versatility in mind. 

This included crafting the logo, motion graphics, promotional videos, and print materials. All visual assets were bespoke, crafted as scalable assets in Adobe Illustrator and rendered with texture and lighting in Adobe Photoshop and After Effects dependent on application. 

The logo was designed as a simple font, to be used with a combination of various visual assets including a custom psychedelic moon design and moon flower designs. 

The result was a striking and cohesive brand identity that’s both beautiful and immersive, while being highly adaptable to suit the various applications and  strategically planned and executed to capture the essence of the Pop/EDM market. The emphasis on scalability  ensured that the brand assets could be effectively utilized across a wide range of marketing materials and digital platforms.